Since 1952, the FINE name has been synonymous with quality; This tradition of quality has continued to endure till today, at the heart of all FINE locations in the region. The Nuqul Group, of which FINE is the dominant part, takes strength from its guiding motto,

Our emphasis on quality products and exceptional service has attracted customers for decades. As FINE steps into the new millennium, we have invested in new systems and procedures that will ensure continuity of our core values and principles, at the same time leading us to Total Quality Management.