FINE, the market leader in the Middle East's hygienic paper industry and part of the Nuqul Group, has strengthened its UAE operations with the arrival of two high-level officials from its operations in the Kingdom of Saudi Arabia (KSA). The transfer of expertise is part of the leading tissue manufacturer's ongoing expansion efforts in the UAE, which also includes the plan to add more warehousing facilities and the development of a wider reaching distribution model for 2010.
Jihad Zeidan, Adviser to the Chief Area Officer and Chief Finance Controller, and Issa M. Kayyal, Area Business Planning & Development Manager for the Arabian Peninsula and Iran, have been brought in from KSA to streamline the decision-making process and achieve greater economies of scale in the company's UAE operations.

Peter Janho, Chief Area Officer for the Arabian Peninsula and Iran, said, "Making Mr. Zeidan and Mr. Kayyal part of our Dubai operations is part of the Nuqul Group's efforts to facilitate and improve decision making processes here in the UAE. The move also demonstrates our strategy of transferring expertise and skills from one branch to another to achieve best results from a management and operations point of view.

Prior to being named Chief Finance Controller, Zeidan served as Consultant to the Chief Area Officer for the Arabian Peninsula and Iran while concurrently serving as General Manager for FINE KSA. A position held since 1976. He built and established two factories in Riyadh and one in Jeddah. Under his management the KSA operation thrived excellently and substantially to the Group's fundamental strength and growth.
While he was in Saudi Arabia, Zeidan supervised the establishment of two factories of the group-one in Yemen and one in Sudan.

Issa Kayyal, who holds a master's degree in Economics from Yarmouk University in Jordan, held several senior managerial roles at Nuqul Group head Office in Jordan since 1991 the year he started with the group. He was the Group Director of studies and research before his appointment as deputy General Manager then Operations director for FINE KSA, His current post at Area level came to crown his experience and contribution to the Group. In Addition, he holds the general manager post for the newly acquired Middle East paper Products Company in Kuwait.

The FINE stable of products includes facial tissues, toilet paper, baby diapers, wet wipes, refreshing towels, adult briefs, jumbo rolls, kitchen towels and sanitary pads. FINE has a manufacturing unit at the Jebel Ali Free Zone in Dubai that is equipped with state-of-the-art equipment and facilities, and employs around 300 highly skilled staff. Currently FINE has an established presence in most of the Middle East countries including Jordan, Egypt, Lebanon, Saudi Arabia, Yemen and the UAE.